Wrangler Partners with Jeremy Booth to Create Limited-Edition Phygital Wearables
In Brief
Wrangler, Jeremy Booth, LTD.INC, and POAP team up to create limited-edition phygital jackets.
The items will be incrusted with NFC chips and with chips that connect the garments to non-fungible tokens.
American heritage denim brand Wrangler Jeans and the creator of Bushido’s NFTs, Jeremy Booth, teamed up to create exclusive phygital wearables. NFT Marketplace LTD.INC and POAP helped them mix fashion with cutting-edge technology.
The western-style collection includes hand-sewn and hand-stitched jackets created from black-on-black selvage fabric from Cone Mills White Oak Plant.
LTD.INC, a company that specializes in art and tech, enabled the companies to add a chip to each jacket. The chips connect the garments to non-fungible tokens that verify the items’ authenticity and ownership.
Proof of Attendance Protocol, widely known as POAP, also worked on the “digital” part of the jackets. It incrusted the physical items with near-field communication chips that are located underneath the sleeve patch of each jacket. Thanks to this technology, those who meet Jeremy during the web3 festival NFT.NYC will be able to redeem the limited-time POAPs.
None of the parties have shared the release date of this limited-edition drop. However, Jeremy Booth’s Twitter post gives us a hint about the upcoming Wrangler Boots release. The items will reportedly be available for Boots holders.
This is not the first time that Wrangler has partnered with a native web3 company. In September 2022, the brand collaborated with the NFT project Deadfellaz to create phygital fashion items. In February 2022, Wrangler also issued an NFT collection dubbed “Mr. Wrangler.” The tokens served as digital wearables for Decentraland’s Metaverse.
Read more about phygital fashion:
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About The Author
Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at valerygoncharenko@mpost.io
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Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at valerygoncharenko@mpost.io
