PLANET Partners with Football Icon Lionel Messi to Unveil ‘Join the PLANET’ RWA on March 1
In Brief
PLANET launched ‘Join the PLANET’ initiative alongside football icon Lionel Messi to offer RWA buying opportunities for $PLANET stakers.
Blockchain based ReFi ecosystem PLANET recently announced the upcoming launch of the “Join the PLANET” real-world asset (JTP RWA) on March 1st, 2024. The event will be marked by the unveiling of the first JTP RWA by the legendary football icon Lionel Messi, signifying a significant milestone in the platform’s mission to disrupt the $16 trillion market.
PLANET integrates dynamic Web3 solutions with the robust RWA market to foster sustainable growth and generate high yields. The “Join the PLANET” RWA will be exclusively available for sale on the platform’s website, offering the PLANET community the initial opportunity to access intriguing real-world assets.
$PLANET will serve as the native token of the “Join the PLANET” movement. The company believes that Messi’s involvement in unveiling the “Join the PLANET” RWA will propel the broader adoption of blockchain technology as more people become familiar with its wonders.
“Lionel Messi is one of the most well-known celebrities globally, and naturally, any movement that he backs will have a significant impact on its visibility and credibility, drawing unparalleled attention and support from a vast and diverse audience worldwide,” Aman Arman, Senior Marketing Executive of Planet Refi told MPost.
“With Messi unveiling the “Join the PLANET” RWA on March 1st, this event will attract an audience that is both broad and varied, cutting across various demographics, including those interested in technology, sustainability, and innovative investment opportunities.”
Real-world assets (RWAs), such as gold, real estate, currencies and commodities, are tokenized by placing them on the blockchain and converting them into digital tokens. This process facilitates efficient online trading, enhances liquidity and enables fractional ownership of assets.
Expansive Growth Blueprint for $PLANET
Tokenization, considered the dominant trend of this decade, is projected to drive digital asset adoption significantly. PLANET seeks to disrupt this market by making RWA trading more accessible, ensuring broader participation in this transformative real-world investment opportunity.
“Traditional financial markets have high-value assets, like real estate or expensive paintings, that take a lot of effort to move from one hand to another. Apart from the physicality of the asset, the cost of intermediaries and the paperwork involved is also significant. Moreover, owing to their high cost of ownership, these real-world assets are often beyond the reach of general investors,” PLANET’s Aman Arman told MPost.
“RWA solves this problem by securely tokenizing the ownership, making the exchange and transfer of these real-world assets easy, peer-to-peer, and less costly.”
Over the past year, PLANET asserts it has witnessed remarkable growth, leveraging collaborations with influencers and celebrities to expand its reach and accelerate its momentum. By engaging with larger fandoms beyond the Web3 community, PLANET aims to generate $100 million in revenue within its first operational year.
“As for our users and investors, we have designed our operational model to best serve our stakeholders, utilizing the proven Amazon flywheel model. Moreover, we will reserve 1000 RWAs exclusively for the top 1000 $PLANET token stakers, and they will also have an opportunity to buy these RWAs before everyone else. Those who pay with $PLANET tokens will also benefit from a 30% discount,” explained PLANET’s Aman Arman.
“A part of the revenue that PLANET generates from RWAs and mystery boxes will be spent on the buyback & burn program, which will directly benefit $PLANET token holders, as this will decrease the circulating volume of $PLANET tokens.”
However, financial success is not the sole focus for PLANET; the platform also prioritizes sustainable environmental growth. Leveraging blockchain technology, the PLANET ecosystem addresses social and sustainability challenges to pave the way for a more transparent and eco-friendly future.
“It is quite obvious that millions and millions of people who follow Messi on social media are not all into web3. They admire him for the skills he displays as a footballer on the field. Leveraging cutting-edge blockchain technology, tapping into the fandom of global celebrities, and establishing a secure reward system are the combined strategies we are employing at PLANET to achieve our purpose,” Arman added.
Aligned with the United Nations’ 17 Sustainable Development Goals (SDGs), PLANET aims to bring about positive change by addressing pressing social, economic, and environmental challenges. By fulfilling these goals, PLANET endeavors to tackle long-standing issues and foster a healthier, more prosperous planet.
In the days to come, PLANET will fully leverage the RWA tokenization industry to create avenues for increased participation from individuals eager to support sustainability causes. RWAs, along with Mystery Boxes, exclusive NFT lines, gifts and rewards, will frequently serve as incentives.
“This strategy aims to ensure revenue sustainability for PLANET and to help achieve our ambitious US$100 million revenue target. Many celebrities will lend their voices to these initiatives, activating the largest possible fan base,” said PLANET’s Aman Arman. “Even those not actively involved in web3 will be drawn into the movement, fostering a sustainable platform advocating for a sustainable planet. This is the future that awaits!”
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Victor is a Managing Tech Editor/Writer at Metaverse Post and covers artificial intelligence, crypto, data science, metaverse and cybersecurity within the enterprise realm. He boasts half a decade of media and AI experience working at well-known media outlets such as VentureBeat, DatatechVibe and Analytics India Magazine. Being a Media Mentor at prestigious universities including the Oxford and USC and with a Master's degree in data science and analytics, Victor is deeply committed to staying abreast of emerging trends. He offers readers the latest and most insightful narratives from the Tech and Web3 landscape.
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Victor is a Managing Tech Editor/Writer at Metaverse Post and covers artificial intelligence, crypto, data science, metaverse and cybersecurity within the enterprise realm. He boasts half a decade of media and AI experience working at well-known media outlets such as VentureBeat, DatatechVibe and Analytics India Magazine. Being a Media Mentor at prestigious universities including the Oxford and USC and with a Master's degree in data science and analytics, Victor is deeply committed to staying abreast of emerging trends. He offers readers the latest and most insightful narratives from the Tech and Web3 landscape.
