TAG Heuer’s smartwatches can now display NFTs
Swiss brand TAG Heuer introduced a smartwatch that displays users’ NFTs.
Yesterday TAG Heuer issued a new “Connected Calibre E4 ” smartwatch. The model will let owners display NFTs on the watch’s screen. Users will need to select “Lens watch face” on the TAG Heuer app, connect the wallet, and complete the sign-in process. Then, owners can choose an NFT for display. The artwork will show up as an animation in a hexagon pattern.
The watches currently support Metamask and Ledger wallets.
Users can display personal photos or images as well. TAG Heuer will provide a curated selection of the latter.
“Not launching our own NFT collection but allowing collectors to use their NFTs in a new way was the most obvious first step. We speak to all passionate collectors,” said the CEO of Tag Heuer Frédéric Arnault. He recently purchased a BAYC himself.
TAG Heuer stepped in Web3 some time ago as well. In May, the brand started accepting cryptocurrencies as a form of payment on its U.S. website. Individuals can choose from 13 cryptocurrencies, including Ethereum, Bitcoin, and Litecoin.
The company is part of the LVMH corporation and conglomerate, which is not new to NFTs. For instance, Bernard Arnault’s son and now also Tiffany’s executive vice president Alexandre Arnault showed off a set of CryptoPunk earrings in April this year.
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About The Author
Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at valerygoncharenko@mpost.io
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Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at valerygoncharenko@mpost.io
