Swarovski Files NFT and Metaverse Trademark Applications
In Brief
Swarovski has filed NFT, metaverse, and web3 trademark applications.
The company plans to release virtual reality glasses and digital files authenticated by NFTs.
Austrian jewelry company Swarovski has filed NFT, metaverse, and web3 trademark applications. The news was shared by the United States Patent and Trademark Office licensed trademark attorney, Michael Kondoudis. The Austrian company noted for its crystals and jewelry designs filed the applications on May 30.
According to Kondoudis’ tweet, the brand plans to release virtual reality glasses. In addition, Swarovski will issue downloadable digital files authenticated by NFTs. These can include sound and video recordings of fashion shows, videos, and memes. In addition, the brand plans to release downloadable virtual goods that feature precious stones and their imitations, as well as jewelry and accessories, watches, and clocks. More than that, Swarovski intends to issue downloadable virtual stationery, pens, writing instruments, eyewear, and even clothing, footwear, and handbags.
Swarovski’s web3 move aligns with its ongoing rebranding effort. In 2021, the company hired its first-ever creative director, Giovanna Engelbert. She has already changed the way customers perceive the company. Just a few years ago, Swarovski was seen as a non-trendy brand. In the past two years, it has released multiple jewelry pieces that today can be found on many fashionistas’ wish lists.
The Austrian brand is among the many well-known companies and celebrities that have recently applied for web3-related trademarks. In May this year, David Beckham, Billie Eilish, and Doctor Who filed NFT and metaverse trademark applications. Haribo filed trademarks with plans to issue NFTs and wearable technology devices, including VR and smart glasses, while the Football Association Premier League filed trademark applications to develop cryptocurrency and blockchain software, as well as an NFT marketplace and digital garment.
Read more related articles:
- HSBC and The Voice file metaverse and NFT trademarks
- Meta Platform files 4 Metaverse trademark applications
- Mastercard Filed 15 NFT Trademarks
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About The Author
Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at valerygoncharenko@mpost.io
More articles
Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at valerygoncharenko@mpost.io
