Google Scrambles to Build AI-Enabled Search Engine “Project Magi” as Samsung Considers Switching to Bing
In Brief
Google is developing an AI-powered search engine called “Project Magi” to provide more personalized and conversational search results.
The tech giant is reportedly panicking over the possibility of Samsung switching to Microsoft’s Bing search engine, which could cost the company an estimated $3 billion in annual revenue.
Google is developing a new AI-powered search engine that will replace its current one, The New York Times reported. The project, known as Project Magi, has 160 engineers working on it. With competition from AI-powered search engines like Microsoft’s Bing and ChatGPT, Google is racing to incorporate AI features into its existing search engine and create an all-new search engine powered by the technology.
The news came on Monday, following a report that Samsung Electronics may replace Google with Microsoft’s Bing as the default search engine on its devices.
The New York Times article highlights the challenges that Google’s $162-billion-a-year search engine business faces from Bing, which has gained prominence recently after integrating the artificial intelligence technology behind ChatGPT.
According to the report, Google’s response to Samsung’s potential switch to Microsoft Bing was described as “panic” in internal messages, likely due to the fact that the company earns an estimated $3 billion per year from its contract with Samsung. An additional $20 billion is tied to a similar Apple contract that is up for renewal this year.
As AI competitors like Bing pose the most serious threat to Google’s search business in 25 years, the tech giant is in a hurry to develop an all-new search engine powered by the technology and upgrade its existing search engine with AI features.
Designers, engineers, and executives are collaborating to develop and refine the latest versions of new features for the upcoming search engine, dubbed Magi. The aim is to create a more personalized user experience, with the search engine anticipating their needs. Google spokeswoman Lara Levin stated that while not every idea would result in a product launch, the company was enthusiastic about introducing new AI-powered features to search and promised to reveal more details soon.
Project Magi will answer questions in a chat-like interface, which means that users can interact with the search engine more naturally. Google is also planning to facilitate transactions through the search engine, allowing users to purchase products without leaving Google’s interface. While this is good news for consumers, it will require marketers to adapt to a new cost-per-acquisition model for ads.
In February, Google attempted to launch an AI chatbot called Bard, which aimed to simplify complex information and provide easy-to-understand answers to user queries. However, the unveiling of Bard was a major embarrassment for the company, highlighting the need for more comprehensive testing of products before their public release. During the presentation, the hosts struggled to locate the chatbot, and when they eventually did, it made a factual error. The blunder caused the tech giant to lose a staggering $100 billion in market value.
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About The Author
Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
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Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
