Starbucks Introduces its Second NFT Collection, Dropping on April 19
In Brief
Starbucks is set to release “The First Store Collection,” featuring 5,000 unique NFTs.
One non-fungible token will go for $100.
Global coffee chain Starbucks has announced the upcoming drop of its second non-fungible token collection. The initiative makes part of Starbucks Odyssey, the extension of the company’s Rewards loyalty program. It’s worth noting that the latter is used by approximately 27.4 million people worldwide.
Dubbed “The First Store Collection,” the release will include 5,000 unique stamps. The artworks get inspiration from the 1912 Pike Place, Starbucks’s first Seattle-based location. The stamps feature the original elements that can be found throughout the iconic store, mixed in multi-media collages of photos, in-store textures, and prominent icons from the company’s archives. Each stamp goes for $100.
“The First Store Collection” NFT owners will receive 1,500 bonus points towards rewards within the Starbucks Odyssey app, along with other perks. Among the base-level benefits are a virtual coffee preparation class and a donation to Feeding America, which provides food to people in need. Starbucks will share the list of additional perks for the Odyssey program members after April 24.
The drop, available for the Starbucks Odyssey program members only, is scheduled for April 19 at 12 PM PST. Individuals that one two or more Journey Stamps NFTs will get early access to the mint, starting at 9 AM PST. The minting will be conducted in a first-come, first-served mode on the NFT platform Nifty Gateway.
Starbucks stepped into the web3 game in December 2022. The company launched Odyssey’s beta version for a small group of U.S.-based waitlist members. As of today, individuals can still sign up for the beta waitlist on a dedicated page.
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About The Author
Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at valerygoncharenko@mpost.io
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Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at valerygoncharenko@mpost.io
