Grey Goose Vodka serves the US Open in Decentraland metaverse
Luxury vodka brand Grey Goose enters the metaverse. The French brand debuted a MetaVIP Lounge for US Open (tennis tournament) on the top metaverse platform Decentraland.
The virtual lounge offers unique and immersive experiences beyond tennis, such as completing metaverse quests and games, earning NFT wearables, and a chance to win a trip to the 2023 US Open Men’s Finals.
“This is our first real foray into the metaverse. We’ve been talking for a long time about how we wanted to show up with Grey Goose. We know it’s an important touch point for our fans,”
Aleco Azqueta, Grey Goose VP of marketing, North America, said.
To enter the draw for the 2023 Finals, fans have to complete a quest called Honeydew Hunt and fill out a form. Participants must be 21 years or older and can only submit one form per day.
The MetaVIP Lounge is accessible to anyone via laptop. The experience begins with age verification, then users enter a tennis-ball space and are greeted by Gustav, a goose tour guide. After the greeting, fans play a game inspired by the tournament’s official cocktail, the Grey Goose Honey Deuce. When players complete the game, their in-game avatar gets the opportunity to enter the bar and join a lesson on preparing the symbolic cocktail.
Unlike other sports events hosted in the metaverse, The MetaVIP Lounge doesn’t broadcast the tournament’s matches for fans to watch.
“The way we were thinking about it is: if you were working for a company in the ‘90s, it’s like, oh do you need a website? Maybe 15 years ago, companies said, do you think we need a Facebook page? [The metaverse] is where fans of our brand are going to be interacting in the future. Many of them are already there now,”
Azqueta shared his thoughts about the future of the metaverse.
The US Open takes place every year in Flushing Meadows, New York. It’s one of the four grand slams in tennis. This year, the tournament started on August 29 and ends on September 11 with the Men’s finals. The US Open event in Decentraland takes place at the same time.
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Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
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Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
