OKX Launches Metaverse Experience “Train Like Dias” with Manchester City Football Star Rúben Dias
In Brief
OKX and Manchester City football player Rúben Dias reveal ‘Train Like Dias’ metaverse training experience.
OKX Collective is a metaverse experience where fans can engage directly with Web3 technology and gain exclusive access to content from Manchester City players.
Cryptocurrency exchange OKX has recently launched an immersive metaverse experience, “Train Like Dias,” as part of its OKX Collective initiative. The new fan experience features Manchester City player and OKX ambassador Rúben Dias, who has been an integral part of the English football club since 2020.
The OKX Collective is a metaverse environment that grants fans access to exclusive content from Manchester City players like Alex Greenwood, Ilkay Gündoğan, and Jack Grealish since July 2022.
Through “Train Like Dias,” OKX empowers football fans to follow some of Rúben Dias’ most effective training techniques within the OKX Collective metaverse. This unique fan experience is a testament to OKX’s commitment to exploring innovative ways of engaging with its audience and leveraging blockchain technology to enhance user experiences.
“Through the metaverse, we can give fans across the globe a glimpse into how I prepare for matchday and maybe how they can improve their own game,”
Dias said.
In addition to exclusive training content, there are also music and NFT-based digital experiences. Within the metaverse, fans can participate in contests and win prizes, such as passes to team training sessions, match tickets, and other rewards.
By partnering with Rúben Dias, OKX has secured the expertise of one of the most promising football talents, who has been instrumental in Manchester City’s recent successes. With the fan experience, OKX provides an immersive opportunity for fans to learn from the players.
For the 2022/23 season, Manchester City Football Club has appointed OKX as its official training kit partner. Various top-tier brands and athletes have teamed up with OKX, including McLaren Formula 1, The Tribeca Festival, Olympian snowboarder Scotty James, golf player Ian Poulter, and F1 driver Daniel Ricciardo.
Read more:
- Manchester City Football Club drops NFTs with Puma to mark a historical moment
- Manchester City Football Club Partners With Gamee to Launch P2E Games
- Football player Jack Grealish comes to Gucci Town in Roblox
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About The Author
Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
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Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
