Art News Report
February 10, 2023

Linkin Park Enlists Web3 Video Platform Shibuya and AI Startup Kaiber for New Music Video

In Brief

Linkin Park’s new music video is co-directed by the NFT artist pplpleasr and media artist Maciej Kuciara.

Pplpleasr and Kuciara are the co-founders of web3 video platform Shibuya.

The music video features Mirai, the protagonist of Shibuya’s NFT animated film, ‘White Rabbit’.

Linkin Park Enlists Web3 Video Platform Shibuya and AI Startup Kaiber for New Music Video

Popular American rock band Linkin Park premiered its new music video today for ‘Lost,’ a previously unreleased track from the band’s archives, directed by prominent digital artist Emily Yang, also known as pplpleasr, and media artist Maciej Kuciara.

Both pplpleasr and Kuciara are the co-founders of the web3 video distribution platform Shibuya, credited as the production company in the description of the music video for ‘Lost’ on YouTube. 

The song was recorded during the making of Linkin Park’s breakthrough 2003 album, Meteora, which sold 16 million copies worldwide. Both the song and video are released to commemorate the 20th anniversary of the album.

Besides its connection to web3, Linkin Park has also jumped on the latest tech craze: AI. The band enlisted an AI production startup Kaiber to animate the video. Using its AI generation engine, Kaiber allows users to create a video based on a few words that describe their vision, followed by four style options for them to choose from. 

Linkin Park’s use of web3 and AI technology comes as no surprise as the band’s rapper Mike Shinoda is a web3 enthusiast. 

The video features Mirai – the protagonist of Shibuya’s NFT animated film, White Rabbit – who tries to protect a world where technological advances have compromised the blockchain. While White Rabbit is free-to-watch, fans can purchase an NFT producer pass that allows them to vote on the film’s storyline and outcome.

Shibuya raised $6.9 million in a seed round last December, backed by Paris Hilton and a16z. Pplpleasr described Shibuya as a cross between Kickstarter and Netflix, explaining that its blockchain-based model offers fans active participation in the project.

In Feb 2021, Shinoda released ‘Happy Endings’, Warner Music’s first single to debut as an NFT, followed by ‘Ziggurats,’ the world’s first generative NFT mixtape – a collection of 5,000 unique mini-albums created from Shinoda’s original audio and visual layers – released in December that year. He has also invested in web3 music streaming startup, Audius.

Last April, Shinoda joined Warner Recorded Music as Community Innovation Advisor. The band is signed to Warner Records, a label within the Warner Recorded Music family. In his role, Shinoda is working closely with Warner Recorded Music’s leadership and business development teams to help shape the company’s artist-centric approach to Web3.

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Cindy is a journalist at Metaverse Post, covering topics related to web3, NFT, metaverse and AI, with a focus on interviews with Web3 industry players. She has spoken to over 30 C-level execs and counting, bringing their valuable insights to readers. Originally from Singapore, Cindy is now based in Tbilisi, Georgia. She holds a Bachelor's degree in Communications & Media Studies from the University of South Australia and has a decade of experience in journalism and writing. Get in touch with her via cindy@mpost.io with press pitches, announcements and interview opportunities.

More articles
Cindy Tan
Cindy Tan

Cindy is a journalist at Metaverse Post, covering topics related to web3, NFT, metaverse and AI, with a focus on interviews with Web3 industry players. She has spoken to over 30 C-level execs and counting, bringing their valuable insights to readers. Originally from Singapore, Cindy is now based in Tbilisi, Georgia. She holds a Bachelor's degree in Communications & Media Studies from the University of South Australia and has a decade of experience in journalism and writing. Get in touch with her via cindy@mpost.io with press pitches, announcements and interview opportunities.

Hot Stories

Top Investment Projects of the Week 25-29.03

by Viktoriia Palchik
March 29, 2024
Join Our Newsletter.
Latest News

Custom HTML

by Valentin Zamarin
August 08, 2024

Top Investment Projects of the Week 25-29.03

by Viktoriia Palchik
March 29, 2024

Supply and Demand Zones

Cryptocurrency, like any other currency, is a financial instrument based on the fundamental economic principles of supply ...

Know More

Top 10 Crypto Wallets in 2024

With the current fast-growing crypto market, the significance of reliable and secure wallet solutions cannot be emphasized ...

Know More
Read More
Read more
Custom HTML
News Report
Custom HTML
August 8, 2024
Modular Blockchain Sophon Raises $10M Funding from Paper Ventures and Maven11 Amid Veil of Mystery
Business News Report
Modular Blockchain Sophon Raises $10M Funding from Paper Ventures and Maven11 Amid Veil of Mystery
March 29, 2024
Arbitrum Foundation Announces Third Phase Of Grants Program, Opens Applications From April 15th
News Report Technology
Arbitrum Foundation Announces Third Phase Of Grants Program, Opens Applications From April 15th
March 29, 2024
Top Investment Projects of the Week 25-29.03
Digest Technology
Top Investment Projects of the Week 25-29.03
March 29, 2024