Ralph Lauren Opens a Web3-Focused Store in Miami, Where You Can Pay in Crypto
In Brief
Ralph Lauren is set to open a web3-centric store in Miami.
The location will accept crypto payments in BTC, ETH, and MATIC.
To inaugurate the opening, the brand has co-designed an NFT collection in collaboration with Poolsuite.
American luxury fashion brand Ralph Lauren has announced the opening of a new web3-centric store in Miami. The new location will feature interactive digital screens that unlock the breadth of Ralph Lauren products. Clients will be able to discover all the items available in North America, integrate their wish lists, and book interactive styling appointments.
The store’s opening will take place in late April. Notably, the inauguration event will last three days and include an immersive experience at a water-front private estate in North Miami.
To inaugurate the opening in a native web3 way, the brand has partnered with Poolsuite, a Miami-style-inspired web3 community that aims to build the future of internet leisure. The companies have co-designed an NFT collection, which will be distributed among all the existing Poolsuite community members.
The Ralph Lauren x Poolsuite NFT collection will unlock exclusive access to the inauguration event. More than that, Poolsuite Grand Leisure collection owners will be able to update their “Leisurist” Avatars with digital Ralph Lauren looks.
Ralph Lauren has also partnered with BitPay – the crypto payment service that will enable the store to accept cryptocurrency payments. Customers will have the possibility of paying in BTC, ETH, and MATIC.
According to the press release, Ralph Lauren Corporation “believes in building elevated ecosystems that integrate both digital platforms and physical stores.” The company reportedly plans to expand across North America, Europe, and Asia, so we can expect the opening of other web3-centric stores in different locations.
Ralph Lauren is not the first luxury fashion brand to accept cryptocurrency payments in-store. In May 2022, Gucci announced its plans to accept crypto in selected Las Vegas, Miami, Atlanta, Los Angeles, and New York City locations.
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About The Author
Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at valerygoncharenko@mpost.io
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Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at valerygoncharenko@mpost.io
