Honda’s engineering and design team uses VR for productivity and collaboration
In Brief
VR technology was essential in styling of 2024 Honda Prologue EV.
Global Honda engineers and designers could facilitate collaborations through immersive environments.
Honda has used cutting-edge virtual reality (VR) technology to speed up the creation of a range of new products, from the 2023 Honda Pilot TrailSport to the full-electric 2024 Honda Prologue. COVID-19 had an enormous impact on the automotive market, but Honda reported that it had begun using next-generation tools to speed up the design and development process for its vehicles.
LA-based Honda Design Studio’s styling team oversaw the Prologue’s design by using VR to work with the global design and development teams. The design team could collaborate with the engineering and design groups remotely, thanks to VR headsets. The technology enabled co-workers from different countries and time zones to collaborate faster, receive feedback, and exchange views.
Mathieu Geslin, VR technology leader of Honda Design Studio, said that using VR and AR in design processes enabled engineers and designers “to merge digital content and physical assets in a cohesive way to interact with what they’re experiencing and touching in an immersive environment.”
“Honda Prologue was key to fully using VR in a data-led design process, with clay modeling as the verification tool, something we will carry forward into the development of other Honda products,”
Geslin said.
Honda admitted that the design process for its products would never become fully virtual, as physical touch is a crucial aspect of creation. Nevertheless, VR significantly improves productivity and is a powerful tool for designers, especially in vehicle interiors. Choosing colors and materials for applications is quicker with the help of VR.
Automobile companies have been seeing strong potential in immersive technologies. FIAT recently opened a virtual store, a metaverse showroom, that allows it to test drive its flagship model, the new 500 La Prima by Bocelli. Last month, Renault introduced the world’s first automobile industrial metaverse, which helps the car manufacturer to monitor supply flow and supply chain data.
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About The Author
Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
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Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
