| Personal Brand Presence | 8 / 10 |
| Authoritativeness | 7 / 10 |
| Expertise | 7 / 10 |
| Influence | 4 / 10 |
| Overall Rating | 6 / 10 |
Demirors’ corporate experience before to getting into crypto includes working largely as a consultant with Elsen, Deloitte, and ExxonMobil. Demirors has made sizeable investments in cryptocurrency firms through seed and Series A funding rounds in addition to her active involvement in fintech activities.
Demirors graduated from the MIT Sloan School of Management with a Master of Business Administration in finance and innovation. Soon after, in 2015, she joined Digital Currency Group to help raise money and manage a portfolio of 120 firms and four subsidiaries, where she became actively involved in the cryptocurrency industry. After serving as vice president of DCG for three years, Demirors used her background in conventional finance to take over CoinShares.
Through her participation in the World Economic Forum Blockchain Council, Demirors also promotes a number of initiatives centered on blockchain technology. She is the host of the What Grinds My Gears podcast and a vocal proponent of cryptocurrencies. On this podcast, she discusses money, history, and technology. Demirors serves as the conference’s host each year in Palm Springs.
In a recent interview with CNBC, Meltem Demirors referred to the current surge in the cryptocurrency market as “the season of the most hated rally.” This description captures the skepticism and conflicting feelings of traditional market observers despite the market’s increasing trend, since many had assumed that Bitcoin and other cryptocurrencies would have vanished by now.
She commented on how Bitcoin had made a huge comeback and was now at its highest point since last year. There was also talk about the possibility of Bitcoin ETF approvals before year-end, which is encouraged by on-chain betting markets but is questionable because of regulatory concerns.
It was noted that institutional and individual investors’ interest in the cryptocurrency industry is expanding. Demirors saw significant inflows into Bitcoin investment products and the possible influence of spot Bitcoin exchange-traded funds (ETFs), particularly in drawing investments from U.S. retirement accounts.
Demirors anticipates that the cryptocurrency sector will continue its upward trend in 2022. She predicts that crypto rules will be implemented all over the world, but particularly in the United States, and that this will be accompanied by an increasing crypto market cap.
Demirors also predicts an increase in the number of investors who will put their Bitcoin earnings into fresh cryptocurrency initiatives in the expectation of a bigger tangible gain this year. She does anticipate that mainstream investors will become more involved this year as Bitcoin enters regulated markets through corporate offerings.
This year, Demirors is anticipated to continue making acquisitions for CoinShares in order to increase the company’s global reach and the variety of cryptocurrency services it offers. The business will also keep growing its portfolio of index strategies, which attempts to provide conventional investors more exposure to cryptocurrencies.
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