Personal Brand Presence | 8 / 10 |
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Overall Rating | 9 / 10 |
He serves as the platform’s CEO for Socios.com, a blockchain-based platform for major sports fan engagement and revenue generation. In collaboration with professional sports clubs and athletes, Socios.com enables fans to participate by using fan tokens like Chiliz (CHZ). In order to foster connections between the blockchain industries in Asia and Europe, Dreyfuss also established the Chiliz Blockchain Campus in Malta. Along with housing cryptocurrency exchanges and banks that handle cryptocurrencies in Europe, the campus also acts as a hub for collaboration between small and major blockchain businesses.
Dreyfus said at the beginning of the year that the Socios app would be released in the US by the second quarter. It is anticipated that his businesses, Socios.com and Chiliz, would increase the number of multi-sport teams and professional athletes they work with.
Dreyfus will need to advocate for new regulations this year if he wants his businesses to get over the increasing regulatory obstacles that stand in the way of widespread adoption of fan tokens. Arsenal Football Club was previously forbidden by the UK Advertising Standards Authority from marketing supporter tokens to unsophisticated customers.
In 2022 and beyond, blockchain narratives will be more about “proof of utility” protocols and platforms. Hopefully, not just about the finance & payments narrative. There is SO much to be invented using this technology.
https://twitter.com/alex_dreyfus/status/1538167073062498306
Using its own cryptocurrency, Chiliz, the Malta-based blockchain-powered platform Chiliz links sports teams and celebrities with their fan base. Users who swap their Chiliz tokens for items and special events can get a variety of rewards from celebrities and companies.
According to Dreyfus, “technology has disrupted and enhanced everything,” including romance, banking, and travel. “No, sports haven’t. Sports will always be the same. However, as sports fans get more engaged, the connection between them and the sport will shift, and here is where blockchain technology will come in handy. Using tokens, fans may vote on different agenda items for sporting events, such the music played during games, on the blockchain.
A kind of governance known as “on-chain voting” allows for the submission of individual votes as transactions that are immediately recorded on the blockchain. A cryptocurrency linked to a sports team is called a fan token. Enabling the usage of fan tokens with big sports brands like Nike and Adidas is the company’s ultimate objective.
While keeping a presence in Europe and the United States, Dreyfus is likely to pursue collaborations with top sports clubs in South America and Asia. Furthermore, fan tokens are increasingly being viewed as a new source of revenue for all sports and e-sports events.
Socios.com is scheduled to announce strategic collaborations throughout the year in order to attract sports fans and enthusiasts, with a focus on attracting fan tokens. The platform will also continue to assist clubs in creating and listing new fan tokens for trading on cryptocurrency platforms. Dreyfus anticipates that Socios.com and Chiliz will expand their global footprint by extending their headcount to 300 by the end of the year.
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