Microsoft and dentsu collaborate to create a metaverse space
In Brief
Microsoft and media company dentsu partnered to create a metaverse for brands and companies.
The collaboration offers a variety of unique technologies and tools for Web3 incorporation.
Japanese advertising company dentsu International has partnered with Microsoft to build an innovative metaverse space, where brands and companies can experiment with Web3 technologies.
Microsoft’s and dentsu’s collaboration aims to increase productivity, accessibility, and engagement among different areas of businesses, such as retail, customer service, and development.
The metaverse, inspired by dentsu’s Web3 Center of Excellence, allows team members and clients to experiment, innovate, and learn how new technologies can fit into future business models and campaigns. The space is a digital replica of dentsu’s campus in Moon Valley.
“Whether it is overcoming the skills-gap by making accessible and engaging training programs, or building multi-channel customer loyalty solutions using NFTs, or mapping innovation explorations through our NXT Intelligence platform, the opportunities are truly endless!”
said Val Vacante, dentsu’s VP of Solutions and Innovation.
Users can enter dentsu’s metaverse through VR and mobile devices. The teams from dentsu and Microsoft created the following features for the virtual world:
- dentsu Metaversity for Microsoft Power Skills: Employees and teams can upgrade their skills through Microsoft products, such as Microsoft 365, Microsoft Designer, and Text to speech.
- Microsoft Retail Education: In this space, brands can learn about Microsoft Dynamics 365 and dentsu’s ShopNXT retail innovations.
- Lounge: A virtual meeting room where brands can connect via LinkedIn profiles to engage, recruit, and network with future customers.
- Ecosia Forest: A search engine powered by Microsoft that not only offers education but also commits to planting trees for a greener world.
- AI-Powered Virtual Human: In collaboration with HeadOffice.space, an AI-powered virtual human called ‘Neva’ guides users through the metaverse. Neva combines Unreal Engine’s Metahuman Creator feature with Microsoft’s AI-powered Text to Speech.
Other spaces available on the virtual dentsu campus include the Merkel Virtual Retail Lab and Intelligence Center and the ShopNXT Showroom – both built on Unreal Engine 5, an open 3D creator tool that features avatars with Ready Player Me.
Further details of dentsu’s virtual space will be revealed in the upcoming months, along with a virtual demonstration at CES 2023.
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About The Author
Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
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Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
