Mercedes-Benz enters the metaverse with five trademark applications
In Brief
On December 14, Mercedes-Benz filed trademark applications for Web3-related plans.
The filings were made for “Mercedes Benz, Mercedes, S-Class, G-Class, and Maybach” and include licenses for digital currency, NFTs, and retail stores for virtual items.
Mercedes Benz is the latest automobile brand to jump on the metaverse bandwagon. The German vehicle company filed trademark applications for “Mercedes Benz, Mercedes, S-Class, G-Class, and Maybach” for metaverse, NFT, and crypto-related plans.
Filed with the U.S. Patent and Trademark Office (USPTO) on December 14, the application indicates that Mercedes wants to create NFTs and NFT-backed media. The company also intends to use digital currency and tokens for Web3 financial services. As for the metaverse, Mercedes–Benz aims to create a virtual store, downloadable virtual goods, and virtual vehicle parts, as well as a marketplace for virtual clothing, footwear, furniture, and home appliances.
Mercedes is already familiar with Web3. In January, the company partnered with five NFT artists to recreate a virtual version of the Mercedes Benz G-Class. The NFTs dropped on Nifty Gateway. Even before the NFT project, Mercedes teamed up with blockchain company Circulor to track carbon emissions in the cobalt supply chain.
In May, the brand’s Formula One racing team, Mercedes-AMG Petronas, announced an NFT collection on the now-defunct FTX NFT marketplace.
Several renowned vehicle brands and manufacturers have joined the Web3 space this year, including Lamborghini with three NFT collections, Fiat’s virtual showroom, and Renault, which announced its industrial metaverse. Luxury automobile company Porsche will release an NFT collection in January 2023.
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About The Author
Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
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Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
