LinkedIn Introduces AI-Powered Copy Suggestions Tool for Advertisers
In Brief
LinkedIn, the professional networking platform, has launched a new tool that employs generative AI to suggest different copies for ads.
The tool utilizes data from a marketer’s LinkedIn page and Campaign Manager settings, including objectives, targeting criteria, and audience, to propose various introductory text options for ads.
Currently in the testing phase, the tool is available to select users in North America.
With this tool, LinkedIn joins other major tech platforms in using AI to aid advertisers in creating more effective and innovative campaigns.
Professional networking platform LinkedIn has launched a new tool that uses generative AI by OpenAI to suggest different copies of an ad. The tool takes data from a marketer’s LinkedIn page and Campaign Manager setting, including objective, targeting criteria, and audience, to suggest different introductory text for the ad.
To use the tool, marketers input their copy into the “introductory text” box within the Campaign Manager and turn on “Generate copy suggestions” to receive suggestions for that text. The feature is currently in testing and is available to selected customers in North America. With the new tool, LinkedIn, a subsidiary of Microsoft, is joining other tech platforms like Meta in using artificial intelligence to help advertisers create more effective and creative campaigns.
“We know that 55% of marketers plan to use Generative AI to increase their efficiency so they can focus on higher-value work. That’s why we’re developing AI-generated Copy Suggestions that use advanced OpenAI GPT models to leverage data from your LinkedIn Page and Campaign Manager settings, like objective, targeting criteria and audience, to suggest ad headlines and copy to help you jumpstart your campaigns,”
Abhishek Shrivastava, VP of Product at LinkedIn, wrote in a blog post.
LinkedIn has been using AI for a long time to enhance its platform and services, including helping users to “reach the right audiences with the right messages at the right time, measure conversions with accuracy,” and train bidding models.
According to LinkedIn, AI plays a crucial role in aggregating signals, such as intent, to facilitate meaningful connections between marketers and potential buyers. Other new features that LinkedIn will introduce aim to enhance efficiency, stimulate the creative process, and encourage marketers to think beyond conventional boundaries when formulating their marketing strategies.
Last month, Meta announced the AI Sandbox, a new tool for advertisers to test generative AI features that can create different versions of text and images for social media ads. The tool could help advertisers improve their campaign results by experimenting with various creative options. Meta also revealed new AI-powered updates to Meta Advantage, its automated tools suite for optimizing ads.
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About The Author
Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
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Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
