Estée Lauder launches AR and AI-powered app to help users apply makeup
In Brief
Estée Lauder’s app “Voice-Enabled Makeup Assistant” helps visually impaired users apply makeup.
The AR and AI-powered app analyses makeup on a user’s face and suggests feedback and tips through audio.
Estée Lauder is the most recent cosmetics company to introduce augmented reality for the beauty industry, Vogue Business reported. The French makeup and skincare brand has recently launched an app that uses AR and AI to analyze a user’s face, suggesting audio feedback to assess makeup application and identify areas that need a touch-up or better blending.
The new AR and AI-powered mobile app, dubbed Voice-Enabled Makeup Assistant (VMA), aims to empower visually impaired individuals to be more confident and independent when applying makeup. VMA utilizes smart mirror technology, developed using machine learning, and identifies the makeup application.
Voice-instruction technologies work to assist visually impaired users by providing audio feedback and tips. For instance, the audio will tell a user if an eye shadow on the left eyelid isn’t blended well, lipstick is not even, or a foundation isn’t applied thoroughly. The app also offers descriptions for specific face areas that need a touch-up. Following makeup adjustments, the app scans the face again.
Users can customize the voiceover’s speed and change it via the accessibility settings on any mobile device. The VMA app is completely free and can detect any makeup, not just Estée Lauder.
The Voice-Enabled Makeup Assistant first rolls out in the UK via the Apple App Store and on esteelauder.co.uk. In the first half of 2023, the app will be available on Google Play and expand to North America.
AI and AR technologies are advancing the makeup industry by providing new and innovative ways for consumers to try on and purchase makeup products, providing an immersive and interactive experience, and giving consumers access to virtual makeup tutorials. Laura Mercier has already introduced a metaverse store that features AR technology and helps buyers choose the right makeup products. Fashion brands such as Burberry have also introduced augmented reality for a virtual try-on.
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About The Author
Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
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Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
