L’Officiel enters Metaverse with “Fashion Dune” land in The Sandbox
Fashion magazine L’Officiel announced its debut in the Metaverse by acquiring a virtual plot in The Sandbox and releasing a Metaverse and digital fashion-focused issue in June.
Inspired by the sci-fi films “Dune” and “Total Recall,” L’Officiel’s land will be called “Fashion Dune.” The plot was designed by NFT and Metaverse architect Renaissance NFT. The virtual land will resemble a Mars-like desert landscape.
Through Fashion Dune, L’Officiel aims to present users with innovative fashion content and collections. The land will also feature a digital theatre that will display the magazine’s historic 100th-year content and showcase fashion exhibitions starting this September.
The upcoming June edition of the magazine will be a special Metaverse issue representing L’Officiel’s Metamonth, a virtual celebration and exploration of Web3, available in 32 languages, and a series of exclusive events.
In January, the Hong Kong-based company AMTD announced an agreement to acquire 100 percent of L’Officiel, becoming the first Chinese company to enter the global fashion media industry.
To enter the Metaverse, the fashion magazine collaborated with Benjamin Eymère, Chief Metaverse Officer of AMTD, and the founders of The Sandbox, Arthur Madrid, and Sébastien Borget.
“L’Officiel continues to stay at the forefront of the latest fashion trends by acquiring LAND in The Sandbox and creating a bridge between its audience and the innovators who are building Web3,” said Sebastien Borget.
Regarding the fashion-related industry, The Sandbox has also opened doors for Gucci and Adidas.
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About The Author
Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
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Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
