Will the metaverse become a game-changer for Disney?
In Brief
Disney is reportedly making metaverse plans to provide fans with unique experiences.
The almost 100-year-old entertainment company has been onboarding staff knowledgeable in immersive technologies.
The children’s beloved Walt Disney Company turns 100 this year. In the past century, we’ve watched Disney’s animations, cartoons, and movies, read stories, played with Disney-inspired toys, and visited Disneyland and other theme parks. The next 100 years might be different, as Disney is pivoting towards the metaverse.
The company’s metaverse project will take the animation experience to the next level by offering a completely virtual, immersive, and surreal experience inspired by Disney’s characters.
For instance, fans could meet and interact with almost lifelike 3D Disney characters and experience Disneyland in the virtual space. Through VR-enabled immersion, people could buy tickets to virtual rides that would give the same feeling as the rides in real life.
Disney has already taken the first step by hiring Mike White as its first Metaverse executive. He will be in charge of the next generation of storytelling and consumer experiences and drive forward Disney’s web3 adoption and other metaverse-related immersive technologies, such as virtual reality and augmented reality. The company is also hiring specialists for its VR and AR sectors, while back in September, Disney onboarded a corporate lawyer for metaverse and NFTs.
Disney also chose six accelerators focused on AR, AI, metaverse, and NFTs for the company’s “next-generation storytelling efforts.”
Disney also recently released an AR short film starring Brie Larson titled “Remembering.” The movie has an AR app, which spectators can use while playing the film to view the mesmerizing AR effects, including a waterfall that pours from a TV.
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About The Author
Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
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Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
