HUGO by Hugo Boss partners with Imaginary Ones for a 1,001-piece NFT collection
In Brief
Hugo Boss partners with Imaginary Ones to launch an NFT collection.
The collaboration will also involve creating exclusive metaverse and Web2 experiences.
Clothing brands continue adopting the non-fungible token technology. German fashion house Hugo Boss has announced its partnership with NFT project Imaginary Ones to release a non-fungible token collection, coming out on October 15.
Dubbed “Embrace Your Emotions,” the collection will feature playful characters that represent five emotional states: love, anger, joy, fear, and sadness. The drop will include 1,001 3D animations in the original Imaginary Ones style. The Hugo Boss NFTs will grant holders access to special perks and utilities, which will be revealed on October 15. Fans can secure a spot in the allowlist by purchasing Imaginary HUGO merchandise, joining giveaways, or staking IO on the dedicated staking platform.
Additionally, on October 10, the two companies will auction a unique sixth character that incorporates all five emotions. Notably, Imaginary Ones and Hugo Boss will donate a hundred percent of the auction proceeds to a mental health program for young people, “Youth Aware of Mental Health.”
The vision of Imaginary Ones embraces the importance of mental health, inspiring individuals to accept every daily emotion, positive or negative.
Imaginary Ones is the first Asia-based NFT project that partners with a well-known global fashion brand for a long-term collaboration. Following the release of their debut Hugo Boss NFT collection, the companies plan to furtherly develop exclusive Metaverse and Web2 experiences.
Read related posts:
Disclaimer
In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.
About The Author
Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at valerygoncharenko@mpost.io
More articles
Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at valerygoncharenko@mpost.io
