Changi Airport Opens ChangiVerse, the First Metaverse Airport in Roblox
In Brief
Changi Airport is the first airport in the world to enter Roblox.
The ChangiVerse, created in partnership with Accenture, offers a unique way for people to connect with Singapore Changi Airport and its many attractions.
Users can explore interactable spaces, compete in minigames, and earn unique collectibles to personalize their digital avatars.
Changi Airport has made history by becoming the world’s first airport to join the popular metaverse gaming platform Roblox. This innovative development marks a significant milestone for the aviation industry and provides a fresh and engaging way for travelers and gaming enthusiasts to interact with the airport.
The Changi Airport Group (CAG) partnered with Accenture to create the metaverse experience, which offers a unique way for people to connect with Singapore Changi Airport and its many attractions. With millions of daily users on Roblox, ChangiVerse is set to attract digital users eager to explore travel destinations in a new way.
ChangiVerse features a range of activities and social interactions that mirror the physical airport. The metaverse is organized around the airport’s most recognizable landmarks, including the stunning indoor waterfall at Jewel, the iconic Changi control tower, and the impressive outdoor dinosaur display at Jurassic Mile.
With in-play moments integrated across all its attractions, ChangiVerse offers users the chance to explore interactable spaces, such as bustling cafes and festive glamping tents, compete in exciting minigames – Changi Kart and Check-in Champ – and earn collectibles to personalize their digital avatars.
As an added incentive for users, Changi Airport is running a Changi Kart racing game until September. Every month, the fastest racer will win two economy-class direct flight tickets on Singapore Airlines to any destination.
Hung Jean, the Group SVP of CAG’s Enterprise Digital Ecosystem and Business Division, said ChangiVerse aims to reinforce Changi Airport’s reputation as more than just a transportation hub but a fun and enchanting destination that creates memories. With the growing digital savviness of customers, ChangiVerse aims to enhance customer engagement and satisfaction through innovation and experimentation. ChangiVerse is part of CAG’s ongoing effort to revolutionize the traveler and visitor experience by employing creativity and interactive technology.
ChangiVerse adds a new dimension to CAG’s effort to acquire and engage customers and promote brand loyalty. The metaverse experience provides personalized and unique services to customers, employees, and aviation fans and expands Changi Airport’s world-renowned reputation as the World’s Best Airport.
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About The Author
Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
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Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
