How Pokémon GO Creator Niantic Is Revolutionizing Advertising With Rewarded AR Ads
In Brief
Niantic introduces Rewarded AR ads, merging the real and virtual worlds, offering immersive experiences and rewards for user engagement.
Rewarded AR ads aim to enhance brand impact with immersive storytelling, facilitate purchasing decisions through AR visualizations, and drive in-store traffic to boost conversion and sales.
Niantic’s partnership with Circle K demonstrates successful implementation, achieving high engagement and completion rates.
Niantic, the global leader in augmented reality and the creator of popular games like Pokémon GO, has introduced its innovative Rewarded AR ads format at the Cannes Lions International Festival. Rewarded AR ads are immersive experiences that blend the real and virtual worlds, offering rewards to users who engage with them. As AR becomes more mainstream, Niantic is at the forefront of creating new ways for brands and consumers to connect through spatial computing and AR advertising.
Niantic’s AR ads use its AR development platform, 8th Wall, which has created numerous WebAR marketing campaigns for top brands, engaging millions globally.
Rewarded AR ads also provide interactive experiences for players as they explore their surroundings, unlocking in-game rewards. The goal is to engage players near specific locations, delivering branded AR experiences that yield better results. In addition, Rewarded AR ads aim to increase brand impact through immersive storytelling, aid purchasing decisions with AR visualizations, and drive foot traffic to stores for conversion and sales. Niantic has collaborated with development agencies to offer brands creative production process for AR ads.
One of the companies Niantic has partnered with is Circle K. The convenience retailer successfully piloted Niantic’s Rewarded AR ads to boost brand awareness and promote their new coffee offering. In Pokémon GO, players encountered a floating balloon ad and interacted with a 3D Circle K coffee cup using their mobile camera. They were then prompted to visit a nearby Circle K store for a physical cup of coffee. The campaign achieved an average engagement rate of 76% and a completion rate of 95%.
As AR becomes more mainstream, Niantic is at the forefront of creating new ways for brands and consumers to connect through spatial computing and AR advertising. Niantic’s early study revealed that around 80% of players favored Rewarded AR ads. The company stated that by 2024, there will be an estimated 1.7 billion mobile AR users worldwide.
Niantic recently launched a new AR game called Peridot, reminiscent of the virtual pet game Tamagotchi. In Peridot, players care for genetically unique virtual pets, exploring the real world together. Players can take their pets on real-life walks to collect items and explore new locations, with walking distance tracked through the Health app.
Read more:
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- Pokémon takes Australian company to court for using its trademarks on NFT game called Pokeworld
- Pedigree enters Decentraland: You can now adopt dogs in the metaverse
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About The Author
Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
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Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on agnec@mpost.io.
