Digital Commerce
What is Digital Commerce?
The practice of making purchases online without the assistance of a human is known as digital commerce. Though it would be difficult to distinguish, eCommerce would become digital commerce if it were entirely automated, from product delivery to marketing and sales. Even while complete automation might seem unrealistic, several of the biggest global retail corporations have already started using this technology.
Digital commerce includes all of the procedures and tools used in online sales, from the first interaction with the potential client and acquisition to the customer support and post-purchase actions like supply chain management, data analytics, social media ads, market research, data analytics, integrating software, and the delivery duties.
Understanding of Digital Commerce
Digital commerce success mostly relies on automation of the processes, which works best when it’s backed by data. International supply chains save money and time, but they are also frequently unstable due to a variety of factors, including extreme weather, pandemics, political upheaval, and more. In these situations, data acts as the foundation for predictive analytics, enabling online businesses to somehow avoid negative events in advance by taking into account factors like frequency, seasonality, and many others.
Digital commerce is available to customers anywhere they go. And only until all potential scenarios are mapped out in detail and accompanied by automated systems that manage everything from inventory movement to customer satisfaction this scenario can be achieved.
Not only digital commerce brings convenience, increased client reach, lower costs and the abilities for the businesses to monitor and evaluate consumer’s behaviour, right now it’s a main component of the modern economy and it keeps expanding and changing along with technological development.
Latest news about Digital Commerce
- Taiwan’s FamilyMart has partnered with global fintech firm Circle to enable users to convert their FamilyMart FamiPoints into digital currencies, such as USDC. The initiative is integrated into the Taiwan FamilyMart App and the BitoPro Exchange, allowing users to choose their preferred digital currency. The move is seen as a step towards inclusivity and simplified entry into the cryptocurrency domain.
- UK-based Ascential is set to sell its digital commerce business to US-listed Omnicom Group and its product design business to Wind UK Bidco 3 Limited. The deal is subject to shareholder approval and will result in a combined enterprise value of 1.4 billion pounds ($1.7 billion). The digital commerce business will be sold for $900 million, while the consumer research unit, WGSN, will be sold for up to 700 million pounds. Ascential’s Chairman, Scott Forbes, believes the proposed sales represent excellent value for shareholders and will enable the company to achieve its strategic review objectives.
Disclaimer
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About The Author
Viktoriia is a marketing researcher and copywriter with a background in international relations. Her professional portfolio includes the writing of research papers focused on the import and export of products to Europe and Asia. Proficiency in the Chinese language and the time she has spent in China have extended her capabilities to master not only European markets but also those in China and Singapore. While currently living in Italy, Viktoriia continues to deepen her knowledge and skills in marketing and copywriting. Her experience allows her to perform analytical work and create texts on a diverse range of topics, ensuring accessibility to a broad audience.
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Viktoriia is a marketing researcher and copywriter with a background in international relations. Her professional portfolio includes the writing of research papers focused on the import and export of products to Europe and Asia. Proficiency in the Chinese language and the time she has spent in China have extended her capabilities to master not only European markets but also those in China and Singapore. While currently living in Italy, Viktoriia continues to deepen her knowledge and skills in marketing and copywriting. Her experience allows her to perform analytical work and create texts on a diverse range of topics, ensuring accessibility to a broad audience.
