Binance Teams Up with the Brazilian Football Confederation to Launch NFT Season Pass
In Brief
The NFT Season Pass will allow holders to join an exclusive gamified platform to be launched in May.
Other perks include lower Binance trading fees and discounts on CBF Academy Management and Business courses.
Binance and the Brazilian Football Confederation (CBF) have teamed up to launch Brasileirão Assaí first NFT, which will offer fans of the football club exclusive perks and enhanced match access.
The NFT Season Pass for the 2023 Brasileirão Assaí tournament is available free of charge starting Apr 14, a day before the start of the 2023 tournament.
To claim this exclusive pass, fans need to follow three quick steps:
- Register at Brasileirão Assaí Website and get a redemption serial code.
- Access the Binance NFT landing page using the serial code and register on Binance. Existing Binance users will also be able to redeem their NFTs by referring friends to open an account on the exchange.
- Complete the identity verification (KYC) process to unlock the NFT.
NFT Season Pass holders will be able to join a “Fanverse,” an exclusive gamified fan platform to be launched in May. Other perks that come with the NFT include lower Binance trading fees and discounts on CBF Academy Management and Business courses available once the Fanverse is launched.
Additionally, holders will be able to participate in match predictions, voting polls, and other gamified experiences. The best performers can redeem unique prizes, collectibles, tickets, hospitality experiences, and more.
Binance has been actively expanding its presence in Brazil, with a focus on promoting financial freedom through its crypto offerings. The exchange recently launched the Binance Card in Brazil, providing a link between traditional finance and crypto.
Through sports, Binance has been supporting Brazilian football by sponsoring various tournaments, including the Brasileirão Assaí, Brasileirão Feminino Neoenergia, Brasileirão Feminino Binance A-2, Brasileirão Feminino Binance A-3, and Santos Futebol Clube.
Beyond Brazilian football, Binance has secured a strong global presence with partnerships with global football stars and sports teams, including Cristiano Ronaldo, the African Nations Cup (AFCON), European football teams Porto, Lazio, and FC Shakhtar Donetsk, as well as a partnership with the Alpine Formula 1 team.
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About The Author
Cindy is a journalist at Metaverse Post, covering topics related to web3, NFT, metaverse and AI, with a focus on interviews with Web3 industry players. She has spoken to over 30 C-level execs and counting, bringing their valuable insights to readers. Originally from Singapore, Cindy is now based in Tbilisi, Georgia. She holds a Bachelor's degree in Communications & Media Studies from the University of South Australia and has a decade of experience in journalism and writing. Get in touch with her via cindy@mpost.io with press pitches, announcements and interview opportunities.
More articles
Cindy is a journalist at Metaverse Post, covering topics related to web3, NFT, metaverse and AI, with a focus on interviews with Web3 industry players. She has spoken to over 30 C-level execs and counting, bringing their valuable insights to readers. Originally from Singapore, Cindy is now based in Tbilisi, Georgia. She holds a Bachelor's degree in Communications & Media Studies from the University of South Australia and has a decade of experience in journalism and writing. Get in touch with her via cindy@mpost.io with press pitches, announcements and interview opportunities.
