GenAI’s Impact on Financial Services in 2024. From Efficiency to Compliance
In Brief
By achieving a harmonious blend of development and risk management, financial services can unlock the full potential of GenAI, paving the way for a future of enhanced efficiency, enhanced client interactions, and regulation adherence.
Financial analysts and investment professionals are on the brink of a transformative era, thanks to the unprecedented capabilities of generative artificial intelligence (GenAI). As the digital landscape continues to evolve, GenAI promises to redefine the way we navigate the complexities of finance, from banking to wealth management and beyond. The potential ramifications have been compared to revolutionary milestones like the advent of the internet or the proliferation of mobile phones.
Bloomberg Intelligence forecasts a CAGR of 42% for the GenAI, driven by various applications ranging from training infrastructure to online advertisements и specialised software solutions.
Banking and wealth management are two financial sectors that are welcoming GenAI with open arms. According to a Bain Capital Ventures survey, more than 75% of finance-related companies are utilising artificial intelligence because they understand the technology’s ability to improve workflow and provide real-time insights. Businesses may quickly analyse enormous volumes of financial data by utilising deep learning and sophisticated algorithms, which improves productivity and allows for well-informed decision-making. GenAI has several uses in the banking realm. GenAI is transforming conventional procedures, from client onboarding to personalised financial suggestions and anti-money laundering (AML) detection. GenAI has five real-world applications, which include financial document search and synthesis, virtual assistant enhancement, capital markets research, regulatory code modification advice, and customised investment guidance.
Current Challenges Around GenAI in the Finance Industry
However, alongside its promise, GenAI also presents real obstacles. Confidence and precision are paramount concerns, with potential risks including data privacy breaches, inherent biases, reliability issues, and cybersecurity threats. The International Monetary Fund (IMF) stresses the need for increased regulatory oversight to mitigate these risks and safeguard the stability of the financial sector.
Regulatory expectations surrounding GenAI are evolving rapidly, with calls for rigorous regulatory measures echoing across the field. As financial institutions navigate the uncharted waters of GenAI integration, collaboration between industry professionals, regulators, and policymakers is essential. Open dialogue and knowledge-sharing can help address safety concerns and ensure responsible implementation of GenAI technologies. By achieving a harmonious blend of development and risk management, financial services can unlock the full potential of GenAI, paving the way for a future of enhanced efficiency, enhanced client interactions, and regulation adherence.
GenAI continues to reshape the financial landscape, and proactive measures must be taken to address its inherent risks. By embracing collaboration and fostering a culture of responsible innovation, financial institutions can harness the transformative power of GenAI while safeguarding the integrity and trust of the industry.
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Viktoriia is a marketing researcher and copywriter with a background in international relations. Her professional portfolio includes the writing of research papers focused on the import and export of products to Europe and Asia. Proficiency in the Chinese language and the time she has spent in China have extended her capabilities to master not only European markets but also those in China and Singapore. While currently living in Italy, Viktoriia continues to deepen her knowledge and skills in marketing and copywriting. Her experience allows her to perform analytical work and create texts on a diverse range of topics, ensuring accessibility to a broad audience.
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Viktoriia is a marketing researcher and copywriter with a background in international relations. Her professional portfolio includes the writing of research papers focused on the import and export of products to Europe and Asia. Proficiency in the Chinese language and the time she has spent in China have extended her capabilities to master not only European markets but also those in China and Singapore. While currently living in Italy, Viktoriia continues to deepen her knowledge and skills in marketing and copywriting. Her experience allows her to perform analytical work and create texts on a diverse range of topics, ensuring accessibility to a broad audience.
